11 Comments
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Eve Ahearn's avatar

Where are the reviews the people ask! If it was good I think there would be reviews out already

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Christina Drill's avatar

SOOO true

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Danielle D'Agostino's avatar

My mom says: “WOW! She’s a great writer. From camp? I was reading the article while watching Ariana and cast on Kelly Clarkson and Jeff (OZ)and unknown actor in wheelchair. It opens on day after Thanksgiving. I love Christina’s writing. Tell her for me. Do I know her?”

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Christina Drill's avatar

HAHAHAHAHA I am dying I love your mom

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W.M Akers's avatar

Great piece as always. There was a thing in NY Mag this summer ranking all the pop girlies by the success of their branding. I wish there were another way to enjoy art besides marveling at its marketing but nope, that's it, too bad.

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Christina Drill's avatar

agreed... the marketing is half the art, at this point!

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KL's avatar

What does it say about me that I’ve yet to see a Wicked marketing gimmick anywhere in my life 😛 your article marketed it to me !

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Christina Drill's avatar

hahaha i am sooo sorry in advance for the now inevitable ads in your feed

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𝓵𝓵 𝓬øø𝓵 𝓳ordan's avatar

thank you for this. i needed this shake up. it has gotten so bad i was considering buying the glinda bubble starbucks cup!!! i would also add kim gordon's collective might be the wicked promo companion to brat LMAO

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Christina Drill's avatar

lmaooo i know i went through all 13 pages of target's wicked merch while writing this and considered buying a sweatshirt that said "popular"

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𝓵𝓵 𝓬øø𝓵 𝓳ordan's avatar

my mom bought us all matching yassified wicked logo shirts to wear on thanksgiving day LOLOL it really is a wicked epidemic

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