11 Comments
User's avatar
Eve Ahearn's avatar

Where are the reviews the people ask! If it was good I think there would be reviews out already

Danielle D'Agostino's avatar

My mom says: “WOW! She’s a great writer. From camp? I was reading the article while watching Ariana and cast on Kelly Clarkson and Jeff (OZ)and unknown actor in wheelchair. It opens on day after Thanksgiving. I love Christina’s writing. Tell her for me. Do I know her?”

Xtina's avatar

HAHAHAHAHA I am dying I love your mom

W.M Akers's avatar

Great piece as always. There was a thing in NY Mag this summer ranking all the pop girlies by the success of their branding. I wish there were another way to enjoy art besides marveling at its marketing but nope, that's it, too bad.

Xtina's avatar

agreed... the marketing is half the art, at this point!

KL's avatar

What does it say about me that I’ve yet to see a Wicked marketing gimmick anywhere in my life 😛 your article marketed it to me !

Xtina's avatar

hahaha i am sooo sorry in advance for the now inevitable ads in your feed

𝓵𝓵 𝓬øø𝓵 𝓳ordan's avatar

thank you for this. i needed this shake up. it has gotten so bad i was considering buying the glinda bubble starbucks cup!!! i would also add kim gordon's collective might be the wicked promo companion to brat LMAO

Xtina's avatar

lmaooo i know i went through all 13 pages of target's wicked merch while writing this and considered buying a sweatshirt that said "popular"

𝓵𝓵 𝓬øø𝓵 𝓳ordan's avatar

my mom bought us all matching yassified wicked logo shirts to wear on thanksgiving day LOLOL it really is a wicked epidemic